I used to work as a makeup artist, and as a micro-influencer, beauty is still very much a part of my world.
Makeup, fashion, skincare, getting dressed up. I've always genuinely loved all of it.
And I'm not going to pretend that appearance doesn't matter.
Because it does.
I know all about pretty privilege. I've seen how beauty can influence the way people are treated, the attention they receive, and sometimes even the opportunities that come their way.
Is that always fair? No.
But pretending it doesn't exist doesn't make it disappear.
However, there's something I find even more interesting than being considered beautiful.
The way you choose to present yourself.
I genuinely believe that everyone has their own kind of beauty. And you don't need perfect facial features, an expensive wardrobe, or a full face of makeup to make an impression.
Think about someone walking into a room looking polished and confident.
Without knowing anything about them, you might already assume they're professional, organized, or successful.
In psychology, this relates to the halo effect: our tendency to let one positive impression influence how we judge someone's other qualities.
Of course, looking professional doesn't mean someone actually is professional.
But that's what makes this interesting.
People don't just see how you look. They interpret it.
And while you can't control those interpretations, you can be intentional about how you present yourself.
But there's another side to this.
Your appearance doesn't only influence how others perceive you. It can also influence how you experience yourself.
There's a psychological concept called enclothed cognition, which explores how clothing and the meaning we attach to it can influence our thoughts and behaviour.
And personally, I believe in this connection.
I know how different I can feel when I've taken the time to get ready and put on something I love.
Not because my appearance suddenly makes me a better person, but because sometimes, taking care of yourself changes how you feel.
And sometimes, how you feel changes how you take care of yourself.
It works both ways.
Now, I know some people think caring about your appearance is superficial.
I couldn't disagree more.
Why can't a woman care about her appearance and her personal development?
The problem, in my opinion, isn't caring about how you look.
It's when that's the only part of yourself you're investing in.
Because you can look absolutely incredible and still struggle with your self-worth, your boundaries, or the promises you make to yourself.
And that's exactly why I created The School of Growth.
Becoming her isn't just about looking like the woman you want to be. It's about developing the qualities, habits, and mindset that allow you to actually be her.
But I also believe the outside deserves attention.
There's a saying I've always loved:
Dress for the job you want, not the job you have.
And why shouldn't we apply that same principle to the woman we're becoming?
If you want to become a woman who takes pride in how she presents herself, why wait until you feel like her to start?
And please, don't tell me that's fake.
Why is it considered fake to start dressing like the woman you want to become, but authentic to keep presenting yourself in a way that no longer feels like you?
Just because you've always done something a certain way doesn't mean it's the truest version of who you are.
Maybe you've been saving certain outfits for when you're more confident. Or telling yourself you'll start putting more effort into yourself once you've reached a certain goal.
But why not now?
This is actually one of the simplest ways to start practising becoming her.
Wear the outfit. Take the extra ten minutes for yourself. Experiment with your style. Pay attention to how you carry yourself.
Not because you need to impress everyone around you, but because these small, intentional choices can become a way of expressing the identity you're building.
We've already talked about how confidence often comes after action.
Well, this is another opportunity to take action.
You don't have to wait until you become her to start showing up like her.
Because how you present yourself can reflect how you see yourself.
And sometimes, changing how you present yourself can help you begin to see yourself differently.
Maybe… You Are the One Holding Yourself Back
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